| In a world where global brands rule, there is a South African car rental company that is taking a wholly South African brand onto the world market.
First Car Rental has more than 6000 vehicles in use in South Africa and has over 40 car rental branches, including branches at all major South African airports, business and tourist destinations enjoys a market share of 11%.
Worldwide, we offer car hire in over 125 countries and 17 000 locations. The First Car Rental fleet ranges from no-frills models to top-of-the-range luxury cars.
First Car Rental Brand Power
The First Car Rental brand was born from a strategic desire to be the leading car rental company in South Africa and beyond.
The brand positioning was centred on empowering the people to deliver a great service through innovation.
This is driven and supported by our 5 F’s which are realized through our:
- Full value service and systems
- Friendly, knowledgeable and committed people
- Flawless values
- Free spirited, pro-active attitude
- Fervent passion |
